Originally posted on Krywosa, IMC:
It’s no secret my favorite blog recently is Social@Ogilvy. In the latest post on graph search, they explain the key to winning in this new functionality: “Brands will need to establish relationships with their fans, and cultivate those relationships through two-way dialogue, in order to give the fans the opportunity…

Stop Reacting to Facebook: Just Do Great Work

Stop Reacting to Facebook: Just Do Great Work

We’ve all heard about Facebook’s introduction of graph search this week, correct? Instead of recapping the bazillion articles criticizing, praising or questioning what could be a boon for Facebook, let’s discuss why this should not affect whatever you’re doing with Facebook – or any other web based content – currently. 1. Create Great Content. This … Continue reading