Krywosa, IMC

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It’s no secret my favorite blog recently is Social@Ogilvy. In the latest post on graph search, they explain the key to winning in this new functionality:

“Brands will need to establish relationships with their fans, and cultivate those relationships through two-way dialogue, in order to give the fans the opportunity to become ambassadors – and give the brands the chance to appear high in Graph Search results.”

Important for all brands, this is highly important for higher ed. How will and should this change the way you currently post content on your brand page? Consider the following:

How will your content be found? Who will be searching for it? What will they be searching for? How is it relevant? Considering the screenshots we’ve been shown, places, interests, and other specifics will be searchable. How are you adding content to these main ‘buckets’ in what you post? What text…

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